Crossing The Chasm Marketing And Selling Disruptive Products To Mainstream Customers
Author: Geoffrey A. Moore
Stock information
General Fields
: $95.00 AUD
: 9780060517120
: HarperCollins Publishers Limited
: Harper Element
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: 0.181437
: 02 August 2002
: .63 Inches X 5.3 Inches X 7.96 Inches
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: 0.0
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: books
Special Fields
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: Geoffrey A. Moore
: Collins Business Essentials Ser.
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: English
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: 256
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9780060517120
Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
