Author: Liana Evans; Mark Stringham; Aaron Fossum; Mark Miller; David Karlins; Eric Matisoff
Stock information
General Fields
: $46.95 AUD
: 9781119446088
: John Wiley & Sons, Incorporated
: John Wiley & Sons, Incorporated
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: 0.521631
: 18 March 2019
: 1.8 Centimeters X 18.7 Centimeters X 23.5 Centimeters
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: 46.95
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: books
Special Fields
:
:
: Liana Evans; Mark Stringham; Aaron Fossum; Mark Miller; David Karlins; Eric Matisoff
:
:
: English
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: 400
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9781119446088
Description
Use Adobe Analytics as a marketer ?not a programmer!
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
Evaluate your marketing strategies and campaigns
Explore implementation fundamentals and report architecture
Apply Adobe Analytics to multiple sources
Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.