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The Creative Priority - Driving Innovative Business in the Real World by Jerry Hirshberg
Category: No Category | Series: Penguin Business Ser.
Hirshberg describes how Nissan Design International produced a culture which fostered innovation, enabling the author's team to produce designs for cars for Nissan and Ford, computers, golf clubs, yachts, ski boots and medical instruments. Demonstrates how to manage creative people and foster creativity ...Show more
The Domino's Story - How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution by Marcia Layton Turner
Category: Business | Series: The\Business Storybook Ser.
Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino's Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restau ...Show more
The Entertainment Economy - How Mega-Media Forces Are Transforming Our Lives by Michael J. Wolf
Category: No Category | Series: Penguin Business Ser.
As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight in ...Show more
The Intelligent Investor by Benjamin Graham
Category: Business | Series: Collins Business Essentials Ser.
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing"--which shields investors from substantial error and teaches them to develop long-term strategies--has made The Intelligent Investor the stock market bi ...Show more
The Leader's Change Handbook - An Essential Guide to Setting Direction and Taking Action by Jay A. Conger (Editor); Edward E. Lawler III (Editor); Gretchen M. Spreitzer (Editor); Warren Bennis (Foreword by)
Category: No Category | Series: Business and Management Ser.
A Stunning Achievement in Change ManagementIn October of 1997, the nation's top business theorists and practitioners met at a conference cosponsored by USC's Leadership Institute and the Center for Effective Organizations. The group was challenged to present their most advanced ideas regarding leadershi ...Show more
The Marvel Studios Story - How a Failing Comic Book Publisher Became a Hollywood Superhero by Charlie Wetzel; Stephanie Wetzel
Category: Business | Series: The\Business Storybook Ser.
What can you learn from the world's most successful companies The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become on ...Show more
The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud by Dan Good
Category: Business | Series: The\Business Storybook Ser.
Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading ...Show more
The NBA Story - How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse by Rich Mintzer; Eric Mintzer
Category: Sport | Series: The\Business Storybook Ser.
What can you learn from the most successful companies in the world The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today's NBA is filled with l ...Show more
The NBA Story - How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse by Rich Mintzer
Category: Sport | Series: The\Business Storybook Ser.
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.Today's NBA is filled with lar ...Show more
The Netflix Story - How the Agile Upstart Fast-Forwarded Past the Competition and Became a Media Empire by Charlie Wetzel; Stephanie Wetzel
Category: Business | Series: The\Business Storybook Ser.
What can you learn from the most successful companies in the world? The Netflix Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned a mail-order DVD startup into a streaming media and studio disruptor that revolutionized the en ...Show more
The Sephora Story - The Retail Success You Can't Make Up by Amanda Adams
Category: Business | Series: The\Business Storybook Ser.
What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground ...Show more
The Spanx Story - What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire by Charlie Wetzel; Stephanie Wetzel
Category: Business | Series: The\Business Storybook Ser.
What can you learn from the most successful companies in the world The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Bla ...Show more