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Building the Value Machine - Transforming Your Business Through Collaborative Customer Partnerships by Peter Cheverton; Kingsley Weber
Category: Business | Series: Kogan Page Ser.
Building the Value Machine describes the type of business that many aspire to - a business able to align its internal functions (commercial, technical, operational) in order to collaborate with its key customers in the creation of real and unique value, and all for mutual benefit. The challenge is to fi ...Show more
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton
Category: Business
Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is th ...Show more
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