Beyond GamerGate: The PR Crisis strategy guide

by Jason Miller
$3.96
eBook

Publisher: Jason Miller

Publication Date: January 29, 2017

ISBN: 9781370534531

Binding: Kobo eBook

Availability: eBook

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GamerGate is the PR Crisis nightmare that won't stop for gaming, the brands associated with them, and the press. What went wrong? What can companies learn to prevent a PR Crisis like this or stop a problem from evolving into a crisis like this? Who is responsible and what can you learn from them? What is the fallout, the cost of a crisis like GamerGate? All of this is addressed in this guide. Through the lens of the gaming industry you will see trends, actions, outcomes, new information on how the online press operates and much more to protect what you hold most dear.

My name is Jason Miller, Digital Strategist, Marketer, Video Game Developer, Author, and I'm here to share my knowledge and experience from the bleeding edge of the tech world with you!