Applying Predictive Analytics

Finding Value in Data
by Richard V. McCarthy, Mary M. McCarthy, Wendy Ceccucci & others
rrp $99.00

Publisher: Springer International Publishing

Publication Date: June 01, 2019

ISBN: 9783030140380

Binding: Kobo eBook

Availability: eBook

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This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes.