The Unconventionals

How Rebel Companies are Changing Markets, Hearts, and Minds—and How You Can Too
by Mike O'toole

Publisher: Sourcebooks Inc

Series: Ignite Reads

Publication Date: May 15, 2019

ISBN: 9781492680239

Binding: Hardback

Availability: Out of Stock

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What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionised by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!