Supply Chain Strategy at Zophin Pharma

by Chuck Munson
rrp $14.84
$11.87
20%
OFF
eBook

Publisher: Pearson Education

Series: Pearson Cases in Supply Chain Management and Analytics

Publication Date: May 03, 2016

ISBN: 9780133758566

Binding: Kobo eBook

Availability: eBook

Get eBook

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.