Publisher: Pearson Education
Series: Pearson Cases in Supply Chain Management and Analytics
Publication Date: May 03, 2016
Binding: Kobo eBook
This unique case study challenges readers to use business analytics techniques to survive a bus accident in a remote area of Amboseli National Park in Kenya's Nyiri Desert, without access to communication. Crystallizing several realistic analytical challenges, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Aimée A. Kane and Mercy Shitemi, Duquesne University.