Sherman's Supply Chain Challenge

Stopping the Retailer from Overcharging for Soda
by Chuck Munson
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eBook

Publisher: Pearson Education

Series: Pearson Cases in Supply Chain Management and Analytics

Publication Date: May 03, 2016

ISBN: 9780133758122

Binding: Kobo eBook

Availability: eBook

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This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.