Performance at the Limit

Business Lessons from Formula 1 Motor Racing
by Richard West, Mark Jenkins & Ken Pasternak
rrp $95.70
$81.39
15%
OFF
eBook

Publisher: Cambridge University Press

Publication Date: November 10, 2015

ISBN: 9781107384989

Binding: Kobo eBook

Availability: eBook

Get eBook

Can you imagine your organisation as a Ferrari or a McLaren, a Toyota or a Force India? Your management team as a pit crew? Your sales force as the race team and your marketing and research department as the design studio creating a Formula 1 car? Formula 1 has an estimated turnover of $4bn, employs 50,000 people in more than 30 countries and has a foothold in every major and developing economy. With performance as the central focus of every organization, Performance at the Limit uses the case of Formula 1 motorsport as an example of how business can achieve optimal performance in highly competitive environments where dealing with change effectively is paramount. This second edition builds on the success of the first and contains a wealth of new material, including many more interviews with Formula 1 drivers and other key executives active in the sport.