From Factory Girls to K-Pop Idol Girls

Cultural Politics of Developmentalism, Patriarchy, and Neoliberalism in South Korea’s Popular Music Industry
by Gooyong Kim
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Publisher: Lexington Books

Series: For the Record: Lexington Studies in Rock and Popular Music

Publication Date: December 17, 2018

ISBN: 9781498548830

Binding: Kobo eBook

Availability: eBook

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Focusing on female idols’ proliferation in the South Korean popular music (K-pop) industry since the late 1990s, Gooyong Kim critically analyzes structural conditions of possibilities in contemporary popular music from production to consumption. Kim contextualizes the success of K-pop within Korea’s development trajectories, scrutinizing how a formula of developments from the country’ rapid industrial modernization (1960s-1980s) was updated and re-applied in the K-pop industry when the state had to implement a series of neoliberal reformations mandated by the IMF. To that end, applying Michel Foucault’s discussion on governmentality, a biopolitical dimension of neoliberalism, Kim argues how the regime of free market capitalism updates and reproduces itself by 1) forming a strategic alliance of interests with the state, and 2) using popular culture to facilitate individuals’ subjectification and subjectivation processes to become neoliberal agents. As to an importance of K-pop female idols, Kim indicates a sustained utility/legacy of the nation’s century-long patriarchy in a neoliberal development agenda. Young female talents have been mobilized and deployed in the neoliberal culture industry in a similar way to how un-wed, obedient female workers were exploited and disposed on the sweatshop factory floors to sustain the state’s export-oriented, labor-intensive manufacturing industry policy during its rapid developmental stage decades ago. In this respect, Kim maintains how a post-feminist, neoliberal discourse of girl power has marketed young, female talents as effective commodities, and how K-pop female idols exert biopolitical power as an active ideological apparatus that pleasurably perpetuates and legitimates neoliberal mantras in individuals’ everyday lives. Thus, Kim reveals there is a strategic convergence between Korea’s lingering legacies of patriarchy, developmentalism, and neoliberalism. While the current K-pop literature is micro-scopic and ...