Dressing for Austerity

Aspiration, Leisure and Fashion in Post-war Britain
by Dr Geraldine Biddle-Perry
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Publisher: Bloomsbury Publishing

Series: Dress Cultures

Publication Date: February 27, 2019

ISBN: 9781786721976

Binding: Kobo eBook

Availability: eBook

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A new look for Austerity...

The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period – its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.