Losing was a luxury I could not afford. I was a team of one, creating something from nothing utilizing my own technique called the Reverse. The Reverse is a series of interlocking concepts both in and around the fi eld of sales. This technique will show you how to never lose, overcome naysayers, and take control which is the key to the close. I involve the reader, critic, and salesperson in my narrative. This book is different than your typical sales training manual, and possibly a bit off the wall with its vanity, fl ashbacks, controversy, subtle humor, and instructions. I still host seminars and individual consultations about how to create something from nothing – call 586-873-2987 And stop looking for pictures – this isn’t a comic book! Kenneth F. George is a National Sales Champion. He is an expert on the strategies of persuasive selling. He wrote the satirical book The Sales Trap and recorded the tape Personal Commitment. Ken developed job fair programs during the 1980s recession. He is represented in Who’s Who of the Midwest.