Blue Ocean Shift: by W. Chan Kim & Renee Mauborgne | Conversation Starters

by Daily Books

Publisher: Daily Books

Publication Date: February 01, 2018

ISBN: 9788827561959

Binding: Kobo eBook

Availability: eBook

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Blue Ocean Shift: by W. Chan Kim & Renee Mauborgne | Conversation Starters

Building on the principles explored in the international bestseller Blue Ocean Strategy, this second book written by INSEAD professors W. Chan Kim and Renee Mauborgne gives detailed instructions on how to identify and tap new markets and opportunities. Blue Ocean Shift studies and compares experiences of companies which have implemented the Blue Ocean principles. It provides five important points for business people and executives to implement, and a course-of-action that is empowering for readers in the business world.
The Blue Ocean Shift is in the bestseller list of The New York Times and USA Today, and is a #1 Wall Street Journal bestseller.  

A Brief Look Inside:

than the surface of its pages. The characters and their world come alive,
and the characters and its world still live on.
Conversation Starters is peppered with questions designed to
bring us beneath the surface of the page
and invite us into the world that lives on.
These questions can be used to..

Create Hours of Conversation:
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Promote an atmosphere of discussion for groups
Assist in the study of the book, either individually or corporately
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