Publisher: Cincinnati Book Publishing
Publication Date: March 20, 2018
Binding: Kobo eBook
Brett Renzenbrink introduces his proven and revolutionary methods, which are designed to teach professionals how to amass, retain, and leverage a book of business. His techniques will enable you to become bulletproof at your firm, but more importantly, give you permission to do so in a manner that does not require any sacrifice of your core beliefs or quest for personal fulfillment. 4L fearlessly disrupts the conventional lessons taught to young lawyers about attracting prospective clients and offers new strategies that will make you re-think everything you know about what it takes to demand higher income, more success, and happiness from the Law. Brett will teach you how to become a rainmaker in the New Law landscape, a more volatile and inhospitable marketplace than it was even 10 years ago. Can it be learned? The answer is an unequivocal "yes." 4L is a must-read for current law students, recent graduates, and seasoned lawyers looking to evolve their approach to the law practice and to fast-track their journey toward more leverage, money, and happiness in their professional lives. "4L is a market reaction. Plain and simple." said Renzenbrink. "The practice of law has changed dramatically in the last 10 years, and so must we." The book originated as a blog, "The Legonomist", that focused on analyzing non-legal factors that impact not how Law is practiced, but deployed as a business. As Renzenbrink recalls, the mission change literally overnight early in 2017. "On May 1, 2017, my life changed forever. I went to bed the night before fine, and woke up with permanent facial paralysis on the right side of my face." Renzenbrink found out later after visiting multiple doctors that he had what was called "Bell's Palsy", a mysterious type of facial paralysis that occurs suddenly without warning, and about which there is very little understanding in the medical community.